CE Invests in the Future Success of Higher Ed
Understanding the remarkable opportunity for organizations to adopt & modernize their digital technologies, CE aligns its resources to support higher education institutions who are facing unprecedented challenges in reaching, engaging and retaining current and prospective students.
Circular Edge recently supported a community college in strengthening their student engagement practices and realizing the value of marketing automation in personalizing their messaging. While the college already had strategies and approaches in place to track, assess, analyze and respond to student data, the process of delivering personalized experiences to prospective, incoming and current students was manual and time-consuming, not to mention mission-critical to serve the right information to the right individual at the right time.
Integrating marketing automation technologies with their ERP enabled the college to reach students across lifecycles and digital channels, whether recruitment follow-ups, requests for transcripts and records, tuition and financial aid, campus activities, courses, etc. Bringing this data together also enabled marketing, recruiting and support teams to gain insight into students’ unique needs, preferences and motivations to automate and tailor communications across email, web and mobile to maximize engagement.
To highlight this story as well as demonstrate how higher education institutions of all types can align their people, technology, systems and applications to deliver personalized experiences, Circular Edge will participate in a featured virtual education session during the Higher Education User Group (HEUG) Alliance Virtual 2020, held May 18-22.
"It is near and dear to us at CE to do our part in supporting Oracle customers through this challenging time, especially those in the higher education industry who are facing extraordinary challenges in supporting their campus communities," said sAchin cHoudhari, CEO & Founder. "I have a daughter who attends Rutgers University and she, like many others, is having to adjust and adapt to the new learning environment. I want the best for her and all students who deserve a high-quality education experience."
