Marketing Automation
for Higher Education

Leverage marketing automation in higher education to enhance student engagement, streamline recruitment, and improve communication strategies.

Understanding the remarkable opportunity for institutions to adopt and modernize their digital technologies, especially during COVID-19, Circular Edge resources are ready and available to support colleges and universities in reaching, engaging and retaining current and prospective students through marketing automation. Having recently supported a community college in strengthening their student engagement practices while integrating marketing automation technologies with their ERP, CE brings extensive expertise into Oracle Marketing Cloud (Eloqua) implementations to deliver Integrated ERP/CX Digital Experiences via Smart Help.

Benefits of marketing automation include:

  • Reach current and prospective students across lifecycles, for example recruitment follow-ups, requests for transcripts & records, tuition and financial aid, campus activities, courses, etc.
  • Deliver personalized experiences across digital channels
  • Engage and retain students through personalized messaging
  • Eliminate manual, time-consuming marketing & student engagement processes
  • Automate & tailor communications to maximize engagement across email, mobile, web
  • Unify data to enable marketing, recruitment & support teams to gain insight into students’ unique needs

Start Your Journey Towards Transformation

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Expertise That Makes a Difference

Our team comprises industry veterans with decades of combined experience in JD Edwards systems, offering unparalleled expertise that spans across various industries and sectors.

A Tailored Approach to Innovation

We believe in a customized strategy that fits your unique business needs, driving growth and innovation while maximizing your IT investment.

Results You Can Measure

Success in our book is measured by tangible outcomes — increased efficiency, reduced costs, and a noticeable acceleration in achieving business objectives.
Certified professionals who stay at the forefront of technology trends, ensuring your JD Edwards environment is optimized for efficiency, scalability, and resilience.
Our consulting services include comprehensive audits, system optimization, cloud migration strategies, and bespoke solution development, all designed to enhance your operational excellence.
Our commitment to your success is reflected in our track record of transforming IT departments into strategic business enablers.

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