Oracle CX for Higher Education

Marketing Automation for Higher Education

Understanding the remarkable opportunity for institutions to adopt and modernize their digital technologies, especially during COVID-19, Circular Edge resources are ready and available to support colleges and universities in reaching, engaging and retaining current and prospective students through marketing automation.

Having recently supported a community college in strengthening their student engagement practices while integrating marketing automation technologies with their ERP, CE brings extensive expertise into Oracle Marketing Cloud (Eloqua) implementations to deliver Integrated ERP/CX Digital Experiences via Smart Help.

Benefits of marketing automation include:

  • Reach current and prospective students across lifecycles, for example recruitment follow-ups, requests for transcripts & records, tuition and financial aid, campus activities, courses, etc.
  • Deliver personalized experiences across digital channels
  • Engage and retain students through personalized messaging
  • Eliminate manual, time-consuming marketing & student engagement processes
  • Automate & tailor communications to maximize engagement across email, mobile, web
  • Unify data to enable marketing, recruitment & support teams to gain insight into students’ unique needs

Featured Session at HEUG Alliance 2022

Student Recruiting for Gen Z

Learn about tools and approaches to attract new age students. During this session we will talk about automation, social, segmentation and a personal touch to cater to their education and securing their future.

Additional Resources to Support Your Automation Roadmap