Over the years, small to midsized food and beverage companies have pieced together multiple applications to run their operations from accounting to order fulfillment, to sales and marketing. This infrastructure lacks many of the capabilities that companies need, provides limited visibility into essential business information and will not enable companies to adapt to changing market conditions and new business models. Unfortunately, this piecemeal approach results in companies trying to grow by adding even more systems or niche applications—which often aren’t integrated with each other. This application complexity results in manual tasks and bottlenecks, and increasing risks and errors.
