Manufacturing | JD Edwards
Blooming Brighter with JD Edwards E1 9.2 and Oracle Sales Cloud
A global floral manufacturer modernizes operations and improves customer engagement with the latest JD Edwards tools and technologies
About the Customer
A diverse global manufacturer and marketer of floral accessories and postharvest products. With a network of facilities around the world, the company delivers solutions-based products and services that meet local market needs while maintaining a global perspective.
Challenges
- The company faced significant operational challenges across multiple regions. Environmental differences and blocking issues impacted Replenishments, Localization Reports, and SEPA processes. Sales and purchase orders lacked personalization, and without a CRM system, capturing customer interactions was difficult.
- Limited visibility into sales representatives’ activities and restricted access to customer data made managing relationships challenging.
- Reporting capabilities were minimal, and there was no email integration or mobile access to critical information, slowing productivity and decision-making.
Solution
- The company engaged Circular Edge to address its operational challenges and complete a technical upgrade across multiple units in eight countries.
- Customizations were applied to key objects such as sales and purchase orders to enhance functionality.
- A dedicated CRM system was implemented to manage sales processes and activities effectively, supported by a new Customer Center for capturing interactions and notes, and an Activity Center for sales reps to record tasks and appointments.
- Real-time access to data was enabled through Outlook and mobile integrations, with Sales Order History now available in Oracle Sales Cloud.
- Mobile applications simplified sales representatives’ interactions with customers, and an Activity Dashboard provided visibility into their activities.
- With Circular Edge’s guidance, the company achieved integrated ERP and CX digital experiences for employees and customers in just eight weeks.
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