Marketing Automation for Higher Education
Understanding the remarkable opportunity for institutions to adopt and modernize their digital technologies, especially during COVID-19, Circular Edge resources are ready and available to support colleges and universities in reaching, engaging and retaining current and prospective students through marketing automation.
Having recently supported a community college in strengthening their student engagement practices while integrating marketing automation technologies with their ERP, CE brings extensive expertise into Oracle Marketing Cloud (Eloqua) implementations to deliver Integrated ERP/CX Digital Experiences via Smart Help.
Benefits of marketing automation include:
- Reach current and prospective students across lifecycles, for example recruitment follow-ups, requests for transcripts & records, tuition and financial aid, campus activities, courses, etc.
- Deliver personalized experiences across digital channels
- Engage and retain students through personalized messaging
- Eliminate manual, time-consuming marketing & student engagement processes
- Automate & tailor communications to maximize engagement across email, mobile, web
- Unify data to enable marketing, recruitment & support teams to gain insight into students’ unique needs