Real Estate Company Automates Lead to Lease Process with JD Edwards & Oracle Sales Cloud

Explore how this Real Estate Investment Trust that owns, manages and develops retail centers across the U.S. modernized selling processes and realized real-time tracking of workflows across leasing, legal, construction & property management using JD Edwards E1 9.2 and Oracle Sales Cloud applications.


  • Disparate and disconnected systems not designed for Real Estate
  • Outdated custom Leasing App (Lotus Notes)
  • Poor lead management across legacy systems, applications & data
  • Sales team without mobile & simplified UI capabilities when engaging with potential tenants
  • Management team lacked holistic reporting, automated dashboards and BI
  • Lengthy sales cycles


  • End to end Deal Flow Automation powered by JD Edwards & Oracle Sales Cloud
  • Fully integrated Lead to Lease processes across all leasing stages
  • CRM tailored to the Real Estate Industry
  • JDE FastLease add-on module
  • All key data needed to engage with potential tenants readily available in JDE & OSC
  • BI Publisher auto-generated documents
  • BI Analysis & Reporting
  • Real-time stage integrations with CRM & JDE

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