Floral manufacturer innovates with JDE E1 9.2 and Sales Cloud

Explore how a Global Manufacturer & Marketer of Floral Products, postharvest products and grower media engaged CE resources to upgrade their JD Edwards E1 system from 8.98 to 9.2 in order to leverage the latest tools across their global entities.

The company had also previously engaged CE resources to help improve their sales performance by implementing and integrating CRM with their JD Edwards system to achieve complete visibility into sales processes and customer data. Additionally, the company is also leveraging mobile apps to further streamline sales processes.


  • Environmental differences and blocking issues with Replenishments, Localization Reports & SEPA
  • Lack of personalization for sales & purchase orders
  • Without a CRM system, capturing customer interactions was challenging
  • Limited visibility into sales rep activities
  • Lack of access and control of customer data
  • Limited reporting capabilities
  • No email integration or mobile access to data
  • Technical upgrade for multiple units across 8 countries
  • Third-party interface integrations
  • Customizations to important objects such as sales & purchase orders
  • Implemented a dedicated CRM system for managing sales processes & activities
  • New Customer Center for capturing interactions & notes
  • New Activity Center for sales reps to record tasks & appointments
  • Real-time access to data through Outlook & Mobile integrations
  • Sales Order History data available in Oracle Sales Cloud
  • Mobile Apps to simplify sales reps’ interactions with customers
  • Activity Dashboard to track sales rep activities
  • Achieved Integrated ERP/CX Digital Experiences (for employees & customers) in 8 weeks
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